About Me
Sesi Morgan
A PhD researcher and Product Manager bridging media theory with digital practice.Currently based at the University of Nicosia, I investigate how product design serves as strategic communication. My research is grounded in constructivist grounded theory and 5+ years of industry experience in Media, SaaS, and Digital Strategy.See my Professional Portfolio for my commercial product work.📍 Based in Larnaca, Cyprus
My Research
My doctoral research at the University of Nicosia explores how products themselves function as facilitators of strategic communication.Products are not just tools. In product management, a product's design choices, features, business models and content strategies convey meaning and signal values, priorities, and who it is built for.To study this, I combine qualitative methods with an auto-ethnographic case study of Oriire, a cultural media platform and digital archive I founded. Oriire provides first hand insight into how platforms communicate through design choices and community engagement, which I then compare with interviews from other European media founders.This work aims to develop a framework of communicative product leadership and help define the 'product as a message'.
